Social Media Statistics 2026: The Numbers That Matter
The 2026 social media statistics worth acting on, grouped by what they change about how you post, schedule, and measure, with every figure sourced.
Read article →Free resources / Market research
Market research,
free to read.
Our research on the social media and creator economy. Data, trends and findings we run and publish for free, so you can plan with real numbers instead of guesses.
Best Time to Post on Social Media in 2026
Real per-platform best-time data from Sprout Social, Buffer and Hootsuite for 2026, plus why any universal chart is only a starting hypothesis and how to find your own real best time.
Read article →
AI Content vs Human Content on Social in 2026
How much social content is now AI-generated, why the backlash is real, what the platform labeling rules changed, and the one move that still wins in 2026.
Read article →
Engagement Rate Benchmarks by Platform in 2026
Median engagement rate benchmarks for 2026 from Socialinsider, RivalIQ, and Hootsuite, plus the one thing that makes most benchmarks useless: nobody agrees on the denominator.
Read article →
How Often to Post on Social Media in 2026
Per-platform posting cadence for 2026 from Buffer, Hootsuite, and Sprout, plus the founder's take on why moving off very low frequency beats posting constantly.
Read article →
Creator Economy Statistics 2026: The Real Numbers
The creator economy statistics that actually matter in 2026: market size, how many creators there are, how few earn a full living, and where the money goes. Every figure sourced.
Read article →
Which Social Platforms Are Growing in 2026
A platform-by-platform read on social media platform growth in 2026, who is rising, who is plateauing, who is shrinking, with every figure named-sourced, plus where a small team should actually spend attention.
Read article →
Social Media Marketing Budgets in 2026: Benchmarks
What teams and small businesses actually spend on social media in 2026, the paid versus organic split, and where the money quietly gets wasted, every figure sourced.
Read article →
AI Agents in Social Media Marketing 2026
What separates a real AI agent from a scheduler with a rebrand, what marketers actually use AI for in 2026, and how to give an agent safe access to publishing, with every figure sourced.
Read article →
How Small Businesses Use Social Media in 2026
The 2026 numbers on how small businesses use social media, which platforms they pick, why consistency breaks, and who runs the accounts, every figure sourced.
Read article →