Facebook, Instagram and TikTok Are Now Live

All three platform approvals landed this month. As of September 2026 PostSider can publish to Facebook Pages, Instagram professional accounts and TikTok on behalf of anyone who connects an account, not just accounts owned by the app’s own test users. Meta’s app review cleared pages_manage_posts and instagram_content_publish to Advanced Access, and TikTok’s Content Posting API audit passed for Direct Post. The code for all three providers has been in the product for months. What was missing until now was permission to use it on other people’s accounts.

In short:

• Meta app review is through, so any customer can grant Page and Instagram publishing permissions through OAuth instead of being limited to app test users.
• TikTok’s Direct Post audit passed, which ends the private-account restriction: unaudited clients could only post to private accounts with SELF_ONLY visibility, capped at 5 posting users per 24 hours.
• The queue, per-platform previews, approvals and the MCP agent bridge now point at a publishing surface that actually reaches all 30+ platforms for every plan.

Two of the three platforms were blocked by review, not by code

The failure mode our support inbox knows best: a customer connects a Facebook Page, the connection shows green, and then every publish returns a permission error. That is what Meta’s Development mode does. Unapproved permissions can only be requested from app users who hold a role on the app, and Advanced Access for a permission requires Business Verification plus App Review. The permission reference and the access levels guide spell it out.

TikTok was blunter about it. Per TikTok’s Content Sharing Guidelines, an unaudited API client can only post content in SELF_ONLY viewership, every account posting through it must be private at the time of posting, and unaudited clients can allow up to 5 users to post in a 24 hour window. Our provider has a specific error string for it, unaudited_client_can_only_post_to_private_accounts, and until this month that string was a real answer rather than a historical note.

Both gates are now open. A new account can connect a Page, an Instagram professional account or a TikTok account and publish on the first try.

TikTok goes public, and the per-creator cap stays

Direct Post publishes with the visibility you select, which is what was missing during the audit period. What did not change is the ceiling that applies to audited and unaudited clients alike: TikTok’s own documentation describes a posting cap of roughly 15 posts per day per creator account, shared across every API client using Direct Post, and the publish-init endpoint is limited to 6 requests per minute per user token.

That matters for anyone queuing video in bulk. A 40-video batch aimed at a single TikTok account will hit the cap, and the post that fails is not a bug in your queue. TikTok also returns creator_info with the privacy levels that account can actually use, along with comment_disabled, duet_disabled and stitch_disabled, so a private account will not accept PUBLIC_TO_EVERYONE no matter how the post is scheduled.

Our side of that: publish failures from platform caps surface as errors on the post, and the queue keeps the rest of the day intact instead of retrying into the same wall.

Instagram needs a professional account, and Meta documents its own cap twice

This is where expectations need managing, because the approval did not make Instagram behave like X. Meta requires an Instagram professional account, Business or Creator, linked to a Page you manage, per the Instagram Platform overview. A personal account cannot be published to through the API at all. A linked Page that has not completed Page Publishing Authorization stays blocked until someone does that step in Meta’s own interface.

The content publishing guide adds the mechanical rules: JPEG only, media hosted on a publicly reachable server, containers that expire after 24 hours, carousels up to 10 items. It also documents a publishing cap of 100 API-published posts within a 24 hour moving period, while the same reference page and its quota_total field say 50. Meta contradicts itself here, so we quote both numbers rather than pick the flattering one. The practical read: do not build a workflow that needs more than a few dozen Instagram posts a day per account, and let the API tell you where the wall is.

Facebook has no per-page post cap, which is not permission to spray

There is no documented limit on how many posts a Page can publish per day. The limits are call-based: Pages with a Page or system user token get roughly 4,800 calls per 24 hours multiplied by engaged users, per the rate limiting reference. Scheduled publishing through the API accepts a scheduled_publish_time between 10 minutes and 30 days in the future, which is the window our queue works inside.

An honest caveat that has nothing to do with the API: reach is not a rate limit. Thirty posts a day to one Page is allowed and still a bad idea. Our posting cadence data is the better constraint to design against.

What the approvals change for a queue that runs unattended

The reason these three platforms sat in a separate bucket is that unattended publishing fails quietly. Facebook, Instagram and TikTok were the networks where a scheduled post could fail for permission reasons that looked like nothing on the calendar. That is the case the queue was built for, and it is now testable end to end.

• Drafts go in through the calendar, bulk CSV import or an agent, and the queue picks the next free slot per channel rather than a hardcoded time.
• Every post renders a per-platform preview before it goes out, which matters more on Instagram and TikTok than anywhere else because both crop video aggressively.
• The AI Post Checker runs as a preflight gate, and approvals can hold anything that needs a second pair of eyes.
• The MCP server gives agents the same surface: 19 tools, including create post, update post status, request approval and get approval status, so an agent can hand a draft to a human instead of publishing it. The MCP versus REST comparison covers where each fits.
• Webhooks are HMAC-SHA256 signed with 3 delivery attempts, so a post that goes live on TikTok can tell the rest of your stack about it.

What did not move with the approvals

Nothing about platform mechanics got easier. Analytics depth still varies per network, Instagram still wants a professional account and often a Page Publishing Authorization, TikTok still has a per-creator daily cap, and there is still no unified social inbox in the product, so community management stays in whatever tool you already use for it.

What changed is simpler than any of that. Before this month, a PostSider account on Facebook, Instagram or TikTok was a demo. Now it publishes, and the flat pricing that covers those channels did not change: Standard is $20 a month for 5 channels, Team is $35 for 10 with unlimited posts and unlimited team members, and every tier includes the calendar, the queue, the MCP server and the API.

Lukasz Blania is the founder of PostSider, a social publishing platform where people and AI agents work through the same approval, queue and publishing system.