Trigger from your own system
Start the workflow from a CMS event, product release, queue worker, cron job, internal tool or another automation platform.
Automation API
Social media automation API for apps and workflows
Turn product events, CMS updates, cron jobs and internal workflows into scheduled social publishing without maintaining a separate integration for every network.
Start with the social media scheduler API or browse the full developer platform.
How it works
Build social publishing into the workflow you already have.
Keep your own business logic and triggers. Use PostSider as the shared publishing layer that turns those events into posts across connected channels.
Choose the connected channel
Use the PostSider publishing layer to work with channels that are already connected instead of maintaining every provider integration in your own code.
Create or schedule the post
Send the content and publish time through the API, using a scheduled workflow when the post should go live later.
Track the outcome
Read publishing state from the API or use event-driven callbacks where your plan and workflow require them.
Related developer guides
Go deeper where your workflow needs it.
Social media API for Zapier Use Zapier triggers with PostSider as the shared social publishing layer. Read more → Social media API for Make.com Connect Make scenarios to drafts, scheduling and publishing through one API. Read more → Social media API for CMS Turn new articles, releases and CMS events into scheduled social distribution. Read more →
FAQ
Common questions.
What is a social media automation API?
A social media automation API lets software create, schedule and manage publishing actions programmatically. It is useful for product events, CMS workflows, internal tools, cron jobs and other repeatable processes.
Can I automate posts from a CMS or backend?
Yes. Your backend can call the PostSider API after a content or product event and schedule the resulting social post through the same publishing system used by the web app.
Do I need to integrate every social network separately?
No. A unified publishing layer lets your workflow target connected channels through one integration surface instead of rebuilding every provider API in your application.
Can AI agents use the automation layer too?
Yes. Deterministic workflows can use REST, while AI agents can use the PostSider MCP server when tool discovery is a better fit.