Engagement rate
calculator.
Calculate your social media engagement rate by followers and by reach. Use it for Instagram, TikTok, LinkedIn, X, Facebook or any platform where you know your audience and engagement numbers.
Enter your followers and at least one engagement number.
How to calculate engagement rate
Engagement rate by followers is the most common formula for comparing social accounts:
(Likes + Comments + Saves + Shares) / Followers x 100
If you know how many accounts actually saw the post, engagement rate by reach gives you a better view of how the content performed among the people who received it:
(Likes + Comments + Saves + Shares) / Reach x 100
Instagram, TikTok, LinkedIn and X engagement rate
The calculation is the same across platforms, but the benchmark is not. TikTok, Instagram, LinkedIn, Facebook and X have different typical engagement levels, and account size also changes what a strong result looks like. Use the calculator for the arithmetic, then compare the result with a benchmark measured using the same denominator.
For current platform-by-platform numbers, see our 2026 social media engagement rate benchmarks. Do not compare a by-reach result with a by-follower benchmark because the two formulas can produce very different percentages for the same post.
What counts as a good engagement rate
- Under 1 percent: low. Worth revisiting content and timing.
- 1 to 3.5 percent: solid and typical for many accounts.
- 3.5 to 6 percent: strong. Your audience is paying attention.
- Above 6 percent: excellent, often seen on smaller, tight-knit accounts.
These ranges are deliberately broad. Platform-specific medians are more useful when you want to benchmark a real account. If your rate is healthy but reach is weak, also test timing with the best time to post tool.
Want this number to climb? PostSider helps you post consistently at the right times so more of your audience sees and engages with every post.
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